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September 17, 2019

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8 Benefits of Building an Online Company Store for Your Branded Merchandise

May 22, 2019

Promotional products and branded merchandise work. Several research and surveys have found promotional products to be one of the most cost-effective ways to promote your products or services.


The question is, how do you make promotional products work for you? Do these issues sound familiar to you?

  • Order fulfillment is too tedious and time-consuming.

  • Branded products don’t arrive on time.

  • Lack of system in tracking orders delays the process.

  • Difficulty in managing purchases causes stress to managers.

  • Failure to monitor the process leads to overspending in some locations.

  • Low-quality promotional products disappoint attendees in your biggest annual event.

  • The logo printed on shirts was not the latest company logo.

  • Remote teams distribute branded apparel that had not been approved by the quality control team.

If those sound familiar, you’re not making promotional products work for you.


If you’re using promotional products year after year, you need to put in place a long-term solution that will streamline the entire process of ordering and reordering branded merchandise for your marketing campaigns or human resources initiatives.


The solution?


Set up an online company store either for internal (company-wide) or external purposes!



Why You Need an Online Company Store


If you value efficiency, quality and consistency in your branding and marketing campaigns, setting up an online company store might be the single solution that will solve multiple problems in your organization.

In this article, I’d like to share with you some of the biggest lessons I’ve learned from having worked with various brands in creating a system and setting up their online company stores.


Here are the 8 key benefits of building an online company store for your organization:


#1: Enjoy the benefits of having an efficient, centralized distribution system

Having an efficient, centralized distribution system is a problem for most companies that use promotional products in various locations on a regular basis.



In general, an efficient system removes all the headaches associated with the stress of not knowing how budget was spent or how the branded items were distributed. Through an effective reporting feature, an online company store can track all essential information, including orders and reorders, for you.



#2: Eliminate the need for a physical inventory

Eliminating the need to do a physical inventory and to maintain a storage area for your promotional products brings a huge convenience and helps you save time and resources.




Having an online company store provides you with the ease of real-time inventory and a complete record of all transactions. Plus, there’s no need to think about minimum orders and the promo items or branded merchandises will always be on stock as they can be delivered on demand.



#3: Ensure consistent branding

Every marketing team dreams of having a system that enables them to ensure consistent branding across the different departments and locations. Every marketing professional knows the huge benefit a company could get from distributing promotional items that are consistent with the overall corporate branding.