The Pantone Color Institute, a consulting service that forecasts global color trends and advises companies on color in brand identity and product development, selects a color every year with the intention of driving the strategic direction for the world of trend and design. They believe that designers and brands should feel empowered to use color to inspire and influence. Laurie Pressman, VP of Pantone, expressed, “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

This year’s color has been chosen: Ultra Violet PANTONE 18-3838.

According to the Pantone Color Institute, “Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”

What do you think of 2018’s Color of the Year?