The Benefits and Opportunities of Pro-Line Promotional Products
The studies say “yes!” When you use promotional items strategically, you get results! The more your prospective customers value the prize, the better the response.
Promotional Products Work as Employee Awards and Incentives
Using awards and incentive programs can both improve performance and motivate employees to do what you need them to do to achieve your goals: to increase sales, reduce accidents, boost productivity, and give customers better service. According to a 1994 study by Baylor University, the 1,500 randomly surveyed respondents confirmed that employees liked awards, were motivated to win them, worked hard of them, and encouraged their colleagues to work hard too. As long as employees are involved in setting up the program and the promised rewards come in a timely manner, employees worked harder when they could earn rewards.
Keep Customers Coming Back With Promotional Products
Are promotional products more effective than coupons in bringing customer back? Two studies at Southern Methodist University (SMU) conducted with customers of two different industries confirmed that that people shopped sooner, bought more, and returned more often if they received a promotional offer than if they got coupons or nothing at all. Offering a promotional item helped win both new and repeat business.
Improve Direct Mail Response Rates With Promotional Products
Offering promotional products as a incentive to respond to a sales letter is effective, but how many people will wear the shirt or use the notepads and never call you? A study by the Silver Marketing Group found that while sending a products with a personalized letter increased response to 2.3% over 1.7% for just the letter, those who received a letter and a promise of a free item if they made a sales appointment had a response rate of 7.3%.
Dimensional Mailings Improve Direct Mail Response Rates
Presentation means everything! Sending out promotional times is even more effective when mailed in a box instead of an envelope. In a study at Baylor University, the response rate was 57% higher for those who receive the item in a dimensional package, even if the item was something flat that could have easily gone in an envelope.
Improve Response Rates To An Advertising Campaign With Promotional Product Mailings