Pro-Line

How others perceive your business is a great way to know where you might focus your efforts to improve your bottom line.One way to get this feedback is to ask customers to take a survey. If you are going to put in the effort to develop a survey, you will want to get the highest response possible.

There is new empirical information on the effect promotional products have on getting people to complete a survey. When asked “what would you do for a promotion product you wanted?” 82.5% of the 544 end users of promotional products indicated that they would complete a survey if offered a promotional product that they wanted. Note the question asks about a product that they wanted. So what kind of promotional products do people want?

In a previous study, respondents said that usefulness was their number one desirable characteristic followed closely by uniqueness. If you want to know what your customers, or non-customers for that matter, think about aspects of your business a survey may be a good method and the correct promotional product may get you many more responses. Online survey tools are a great way to collect information, opinions and collaborate with your current customers Suryveymonkey.com. Surveygizmo.com

Customers who receive promotional products, on average, return sooner and more frequently, and spend more money than customers who receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales.

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